Fenty Beauty

Fenty Beauty

Eye-Catching Mascara or Eye-Catching Booth?

For this year’s first Sephora Inside JCPenney Train the Trainer, Merestone created an eye-catching booth for Fenty Beauty’s eye-catching mascara. Thorough use of graphics, color and props displayed not only their unique branding, but also their unique beauty products.

 

¿Rímel llamativo o puesta llamativa?

Para el primer Sephora Inside JCPenney Train the Trainer de este año, Merestone creó una puesta llamativa para el rímel llamativo de Fenty Beauty. El uso exhaustivo de gráficos, colores y accesorios muestra no solo su marca única, sino también sus productos de belleza únicos.

Glow Recipe

Glow Recipe

Banana Bakery

Merestone brought Glow Recipe’s fruity brand to life with this banana booth for Sephora Inside JCPenney. The color comes alive and along with the detailed prints conveyed the fresh ingredients used in their banana creams.  Using the right props, graphics and materials Merestone and Glow Recipe worked together to create a make up bakery that was more than a booth, but an interactive experience.

Panadería De Plátano

Merestone dio vida a la marca afrutada de Receta Glow con esta puesta de plátano para Sephora Inside JCPenney. El color cobra vida y junto con las impresiones detalladas transmiten los ingredientes frescos utilizados en sus cremas de plátano. Usando los accesorios, gráficos y materiales adecuados, Merestone y Glow Recipe trabajaron juntos para crear una panadería de maquillaje que era más que una puesta, pero una experiencia interactiva.

Armani Booth

Armani

Armani

Water Paradise

Every six months, Merestone transforms the Sephora Inside JCPenney headquarters into a beauty brand paradise for their training events. This interactive booth for L’Oreal Armani was built to simulate a water paradise. Not only did the Signage, Lighting, Special Effects and Decor provide a beautiful booth, but it also allowed the audience to have an immersive experience. Creative Services put these awesome renders so that the client could see what the end product would look like. Check out this video as we walk through the booth!

 

Paraíso de Agua

Cada seis meses, Merestone transforma Sephora Inside JCPenney en un paraíso de marca de belleza para sus eventos de capacitación. Este stand interactivo para L’Oreal Armani fue construido para simular un paraíso acuático. La señalización, la iluminación, los efectos especiales y la decoración no solo brindan un hermoso stand, sino que también permiten que el público tenga una experiencia inmersiva.

Scenic Industries

Scenic Industries

Fallen Statue of Liberty

For a movie premiere, Merestone fabricated the Fallen Statue of Liberty, inspired by a post-apocalyptic world. Routed out and then sculpted by hand, the Merestone scenic crew carefully carved her tilted face, crown with spires, and torch. A low-poly artistic technique gave her a beautiful composition that differentiated this replica. After a complete paint job executed by the talented Merestone artists on staff, the hardware to illuminate her torch was installed. Oh yes; the craftsmen assembled a flickering LED light to go right on top. She was a fully-functional Statue of Liberty and ready in 15 days for her debut on the red carpet.

Check out her first appearance at the LEGOS Movie Part 2 Premiere via Instagram:

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Sephora Inside JCPenney makeup booths

Sephora Inside JCPenney

Sephora Inside JCPenney

Train the Trainer

Maybe it’s magic. Maybe it’s Merestone. 

Every six months, Merestone transforms the Sephora Inside JCPenney headquarters into a beauty brand paradise for their training events. Several brands choose to work with the Merestone team to design their unique tradeshow booths and create an unforgettable, immersive space. With Merestone’s imaginative Creative Services, talented Scenic and Print Shops, and the impeccable Production team, each brand achieved a unique identity with quality craftsmanship.

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Revlon

Revlon

Product Reveal

Each year, Revlon hosts a brand reveal event to introduce the store managers to the new line of products going to market and engage them through networking, seminars, and social hours. Because Revlon has developed a household name for themselves, their events need to reflect who they are and go above and beyond. Consistently, Merestone delivers the results they want and brings their dreams to reality.

For this brand reveal in particular, the venue was chosen in sunny Florida, however, Revlon wanted the event environment to look and feel like New York’s Time Square. The client had recently invested in the new LED screen update in the heart of downtown NYC. As a profound moment for the company, Merestone was requested to transform the space into the vibrant metropolis.

To create an immersive experience for attendees, Merestone built the beautiful facades branded with graphics through Merestone’s print shop. Storefront signs and billboards were also constructed to tie together the look of a skyscraper jungle. As a cornerstone, Merestone provided and operated the LED screen positioned up and above for all viewers to see. The media shown on the LED screen was curated by Merestone’s Creative Services to mimic Time Square’s very own.

The VIP Experience

Tucked away for VIP meetings, Merestone created peaceful lounges with beauty bars, stocked with new products and cushy seating. All the distinct brand graphics displayed were provided by Merestone and uplit with mood lighting. These sections allowed executives to mingle and socialize while also testing out the new products in a quiet space. 

Williams Sonoma

Williams Sonoma

Williams Sonoma

Product Reveal

Project

As one of the most impressive brands to have worked with, Williams Sonoma knew what they wanted for their upcoming large-scale event but needed a full-service production company to piece it together. They reached out to Merestone to turn their manager’s conference into a memorable experience. This needed to be a tiered product reveal while also involving master classes for attendees to get participate in. To roll everything together, Merestone dived into the details for each aspect and vision Williams Sonoma had for their big event.

The Showroom Journey

Given the space booked for the manager’s conference, Merestone designed a showroom journey. The client didn’t want a simple layout with pots and pans stationed in the center of the room on a pedestal. Understanding this, Merestone’s creators rendered the Turning of the Seasons experience. Each room was a festive season and decorated with come-to-life props, graphics, vignettes, and innovative visual equipment.

In the Farm to Table room, Merestone installed a 120° seamless cyc wall with custom prints and projected floating clouds. The movement of the clouds created an immersive experience for all attendees when they walked into the room. Immediately, the sensation of being on a farm takes a hold before moving on the next showroom.

Upon entering the Tree Farm room, guests emerged into a forest of evergreens with powdery snow. A path of gas lamps led to an opening where tables showcased new Williams Sonoma products. Partition walls with prints of winter landscapes encompassed the room and created a wonderland experience for guests.

The Master Class Experience

For managers to learn more about the new products going to market, Williams Sonoma hosted master classes during the manager’s conference. Each class area was sectioned off with custom made and printed walls to limit distractions. In the front, the three kitchen stations were manufactured by Merestone’s scenic team. Their simple yet elegant design allowed attendees to focus on the instructor during each class. To guarantee everyone could hear what the instructors were teaching, Merestone audio technicians provided microphones and operated the quality surround sound systems.

The final production was an immersive and engaging experience that welcomed in Williams Sonoma employees to learn, play, and leave inspired.

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